The £500
Google Ads audit.
Five business days. Written report. 30-minute walkthrough. Everything wrong with your account, in order of what’s costing you the most.
- Price
- £500 · fixed
- Duration
- 5 business days
- Delivery
- PDF + 30 min call
- Your time
- ~45 min total
- Access
- MCC + GA4 read-only
- Output
- Prioritised action list
Six things every audit covers.
Account structure review
Campaigns, ad groups, keywords, match types, negatives. I look for the common structural mistakes that quietly eat budget — over-segmented campaigns with no data, under-segmented campaigns that blur bidding signals, keyword bleed between ad groups, and negatives that don't match your actual business.
Conversion tracking diagnostic
I re-test every conversion action end-to-end. Pixels, GA4 imports, offline conversions, call tracking, duplicate firing. If Google Ads is optimising against bad data, nothing else matters — this is usually the biggest find.
Search terms & waste analysis
I pull 12 months of search terms and sort them by spend. Queries that have cost money but will never convert get surfaced here, with a specific % of your budget tagged as recoverable.
Bidding strategy review
Whether you're on tCPA, tROAS, Max Conversions, Max Clicks, or something bespoke — I check whether the strategy matches your data volume, the value signal quality, and the portfolio setup.
Landing page friction notes
Not a full CRO audit, but I'll flag the obvious friction. Slow pages, confusing forms, missing trust signals, mobile-only bugs. Things that a developer can fix in a day.
30-minute walkthrough call
Once the report lands, we jump on a call so I can walk you through the findings in order of impact. You ask whatever. You keep the recording.
Five days, start to finish.
Kick-off
15-min call. You grant MCC access. I start the data pull.
Deep dive
I'm in the account, testing conversions, reviewing search terms, checking bidding signals.
Report
Written PDF in your inbox + 30-min walkthrough booked.
Book the kick-off call.
Pick a 15-minute slot. I’ll confirm whether the audit is a fit, and send an invoice the same day.
Scheduling widget slots here.
Until it’s wired up, email hello@ppcspecialist.uk with “audit” in the subject.
Things people ask.
01Why £500?
Why £500?
Because it's enough work that a free audit would be a lie, and little enough that there's no excuse not to do it before we talk about retainer. A proper audit is 10–15 hours of senior work — if someone offers it free, they're either cutting corners or using it as a pretext to sell you something else.
02Do I get the report even if we don't work together?
Do I get the report even if we don't work together?
Yes. It's yours. Take it to your next agency, keep it in a drawer, whatever — I'd rather you leave with something useful than feel locked in. About a third of audit clients don't go on to monthly management, and that's fine.
03How much of my time does this take?
How much of my time does this take?
Roughly 45 minutes total — a 15-min kick-off call at the start, and a 30-min walkthrough at the end. I need MCC access to your Google Ads account and read-only access to GA4. That's it.
04Do you work with agencies already managing my account?
Do you work with agencies already managing my account?
Sometimes. If you want a second-opinion audit while keeping your current agency, that's fine — but I'll be honest in the report, which some agencies don't love. Your call.
05What accounts is this NOT right for?
What accounts is this NOT right for?
If you're spending under £2k/month, a full audit is probably overkill. If you're spending over £50k/month, you likely need someone in-house rather than a fractional specialist. And if you're running Performance Max as 100% of your strategy, we should talk before you book.